ASSURWEST – Brand identity

Assurwest is a broker and consultant in business and professional insurance located in West of France. Created in 2002, the company went through a major change in 2013, resulting in a new strategy and offering for both businesses and individuals.


Although the logo is not the entirety of the brand identity, it’s a vital element in the branding process and the most recognizable part of your brand. It’s on everything from your website to your business cards to your online ads. With your logo on all of these elements, your branding should look as cohesive as possible.

How to Create a Brand Identity:

  • Research your audience, value proposition, and competition.
  • Design the logo and a template for it.
  • Integrate language you can use to connect, advertise, and embody on social media.
  • Know what to avoid.
  • Monitor your brand to maintain its brand identity.



Scope: Graphic design
Location: Nantes, France
Client: Assurwest