ASSURWEST – Corporate Website
Assurwest is a broker and consultant in business and professional insurance located in West of France. Created in 2002, the company went through a major change in 2013, resulting in a new strategy and offering for both businesses and individuals.
Among different options we chose WordPress to run the new website.
Over the years WordPress has evolved into a full-featured web Content Management System. Today it is the world’s most popular platform of choice for over 35% of all sites across the web.
When you choose WordPress, you have complete control over your website. As a business owner, that may be the ultimate reason to use WordPress.
The theme we have chosen is fully responsive – optimized for mobile devices of any size. Most traffic is mobile today so this is key for visitors browsing on their phone, and it is fundamental for the search engine optimization. Google improves ranking of websites which are mobile optimized and responsive on all major devices.
The world of search engine optimization is complex and ever-changing, but we can easily understand the basics, and a small amount of SEO knowledge can make a big difference. We ensured to follow these seven steps for a successful SEO on Assurwest’s website:
- Crawl accessibility so engines can read the website
- Compelling content that answers the most popular queries
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
Google Analytics power
A web analytics dashboard is a reporting interface that allows you to monitor your website performance by tracking metrics like visitors, pageviews, and online conversions.
Google Analytics is a key tool to measure and check website traffic over time. It is a free website traffic checker tool provided by Google and is one of main areas for any SEO consultant to find the information they need about website traffic. It enables you to make data driven decisions on how to adapt your marketing strategy to receive the best ROI.
|Scope: Web design, Development, Wordpress, SEO, Analytics|
|Location: Nantes, France|