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LA REDOUTE – CONTENT LOCALIZATION

La Redoute specialises in ready to wear apparel and home decor. Its e-commerce site www.laredoute.com is the top ranked French site for apparel and home decor, with more than 7 million unique visitors each month. The company operates in 26 countries and has more than 10 million active customers.

 

Marketing Content localization

The key to delivering your messages to your target audience and communicating with them is quality content. However, content created according to the language and culture of one country may not open the doors to the same audience in another country. Poor quality or one-to-one translation often leads to the failure of digital marketing activities.
To avoid this, brand ambassadors need to control the global coherence of these multiple localisations in order to guarantee consistency of the brand identity.

We have worked with La Redoute and the localization agency Networth to deliver high-quality assets for the non-automatised translations adaptations, covering:

  • 90 commercial animations 2x / year
  • 200 Newsletters 2x / year
  • 11,000 web product sheets 2x / year

 

 

Scope: Web design
Location: Paris, France
Client: La Redoute
www.laredoute.com